Principal Content Strategist

This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.

The anticipated term of this engagement will be 8 months. This term could be extended based on company business needs.UX Lead I
The UX Lead role collaborates and coordinates with technology partners, product, development and marketing teams to reach TIAA's business goals while advocating for the overall user experience.
Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Career Level
9IC

Title: Principal Content Strategist

Intro

The Content Strategist Lead role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical lead role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement. 

Job Summary

The Content Strategist Lead role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical lead role in shaping our end-to-end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.

Key Responsibilities and Duties

• Lead and collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.
• Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs.
• Lead and collaborate with UX design and writing teams to build consistency and clarity across experiences.
• Research and analyze audience need, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
• Strategize, plan, write and present content for existing and emerging mobile and web experiences.
• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
• Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.
• Establish trusted advisory stakeholder relationships and acting as SME for TIAA related products and services in specific verticals.
• Understand and work toward business objectives and KPIs.

Preferred Experience & Qualifications 

• 7+ years of content strategy and / or content management experience
• Strong and demonstrated background in: enterprise experience design; consumer product design; mobile platform design in an agile delivery model
• Strong and demonstrated background in: Figma, Jira, Confluence
• Eager to be innovative and possess a strong ‘test and learn’ mentality
• Bilingual in Spanish, with proficiency and experience in financial institutions and insurance companies is a plus. 

Start Date: 30-Nov-2026End Date: 17-Aug-2027Travel Required: No

Anticipated Posting End Date:

2026-11-04Base Pay Range: $53.03/hr - $90.53/hr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

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Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

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TIAA maintains a drug-free and smoke/free workplace.

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