Senior Manager, HNW Distribution

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Purpose

The Senior Manager, HNW Distribution is responsible for building, deepening, and managing the HNW business relationships with international broker partners as a core pillar of the wealth distribution strategy. The role owns the international broker channel's commercial performance, from partner development through to production delivery, and acts as the trusted technical and relationship point of contact for broker principals, individual consultants, and their servicing teams across the region.

The Senior Manager, HNW Distribution is responsible for building, deepening, and managing the HNW business relationships with international broker partners as a core pillar of the wealth distribution strategy. The role owns the international broker channel's commercial performance, from partner development through to production delivery, and acts as the trusted technical and relationship point of contact for broker principals, individual consultants, and their servicing teams across the region.

Key Responsibilities

• Own the international broker channel's production, growth, and persistency targets, ensuring delivery against annual business plans.
• Develop and manage strategic relationships with broker partners, serving as the primary point of contact and escalation lead.
• Identify, onboard, and activate new broker partnerships to expand distribution capabilities and market penetration.
• Manage the sales pipeline across the channel, ensuring accurate forecasting, effective opportunity management, and timely conversion of business.
• Design and deliver broker engagement, training, and sales enablement initiatives to enhance capability, productivity, and business quality.
• Partner with Product, Underwriting, Operations, Compliance, and Marketing teams to support business opportunities and improve the broker experience.
• Monitor market trends, competitor activities, and broker propositions, providing insights to inform product development and distribution strategy.
• Prepare channel performance reporting, business updates, and recommendations for the Group Chief Distribution Officer and senior management.
• Represent the company at broker conferences, industry events, and market forums to strengthen brand presence and industry relationships.
• Support the Chief Distribution Officer, Group Wealth on strategic distribution initiatives, business development opportunities, and cross-market projects.

Candidate Requirements

• Bachelor’s degree or equivalent

• Minimum 10 to 12 years' experience in life insurance distribution, with a significant and demonstrable track record specifically in the international broker/IFA channel

• Proven ability to originate, negotiate, and manage relationships with both broker principals and individual consultants

• Deep, existing network of individual consultant and broker relationships that can be activated quickly

• Strong technical grounding in HNW life insurance products, underwriting, and cross-border planning considerations

• Excellent relationship management, negotiation, and influencing skills, from firm principals down to individual producers

• Ability to operate both strategically and hands-on, comfortable owning a channel with direct accountability for numbers

• High level of integrity and sound judgment when operating across multiple regulatory jurisdictions

• Strong written and verbal communication in English; Mandarin proficiency an advantage

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.