Banking Field Marketing & Communications

Banking Client Marketing & Communications will lead client-facing marketing strategies that drive awareness, acquisition, engagement, and long-term adoption of new banking products. This role is responsible for bringing the banking value proposition to life through integrated marketing campaigns, digital experiences, lifecycle communications, and product positioning. Key Responsibilities Develop integrated client marketing strategies supporting checking, savings, and rewards. Lead product marketing and positioning for banking solutions throughout the client lifecycle. Own client communications strategy across email, mail, digital, and other owned channels. Develop acquisition, onboarding, engagement, and retention marketing programs. Partner with Digital teams to optimize online and mobile client experiences. Drive marketing initiatives that deepen banking relationships and encourage cross-sell between banking and wealth management. Lead marketing for the rewards program, including tier messaging, benefits communication, and engagement campaigns. Collaborate with Product teams on new product launches and enhancements. Partner with Brand to ensure consistent messaging and creative execution. Work closely with Compliance and Legal to develop compliant client communications. Monitor campaign performance and client engagement to continuously optimize marketing effectiveness.